Create fans, not just customers

How do automated review requests work?

An automated review request is a message triggered by something finishing: an appointment marked complete, an invoice paid, a job moved to "done". A short delay of an hour or two lets the customer settle, then they get a text with a direct link to the platform you want reviewed, so leaving one takes a tap and thirty seconds. If they don't respond, one polite reminder follows a couple of days later and then it stops. Because it fires off real activity, every happy customer gets asked instead of only the ones you thought of.

Should you respond to every review?

Yes, every review, good and bad. Replies show future customers that a real business is paying attention, and they give you a second chance to tell your side of an unhappy story calmly. AI drafts the response in your tone and you approve it, so answering forty reviews takes minutes instead of an afternoon. For unhappy customers, a negative-feedback intercept catches low ratings first and routes them into a private conversation with you, so you get the chance to fix it before it's public, and the customer feels heard.

• AI drafts every reply. You read and approve
• Low ratings route to a private conversation first
• Nothing sits unanswered for weeks

How do referral programs work for local businesses?

Referral programs work when both sides get something and the ask lands at the moment of delight. Give the customer a reason to share (a credit, a discount on their next visit, a small thank-you) and give their friend a reason to use the link. Track it with the Affiliate Manager so you know exactly who sent what, rather than guessing. Then automate the ask: right after a five-star review or a completed job, send a short message with the customer's own link. That timing does more than any poster on the wall.

• Reward both sides: the referrer and the friend
• Track every referral with a personal link in the Affiliate Manager
• Ask right after a five-star review or a finished job